01 · Single company
Revenue Systems
Revenue Systems is a sequenced build. Start with the Commercial Foundation; add the Pipeline Engine and Revenue Process when the preceding layer is ready.
Committing to multiple layers earns a sequencing credit by eliminating rework between stages.
The layers
What gets built, in order
You commit to one layer at a time and nothing obligates the next.
Layer 1 · Where every engagement starts
Commercial Foundation // $9,500 · Month 1
What changes: You stop guessing who you are selling to and why they should care, and your email actually reaches the inbox. Produces the complete Step 1 Growth Package.
P.R.O. Index review and constraint register
Your self-assessed score validated against what we find
Market intelligence and ICP matrix
The facilities, buyers, and triggers most likely to convert – plant managers, turnaround leads, maintenance, operations and reliability directors.
Messaging foundation
Defensible claims, competitive position, and the core language your whole commercial front end runs on.
Domain architecture and deliverability
Secondary domains sourced and configured with SPF, DKIM, and DMARC alignment, plus an inbox warmup.
Search and AI discovery audit
Technical crawl remediation and positioning updates so you are found and cited by search engines and AI assistants.
Layer 2 · Pipeline
Pipeline Engine // +$25,000 · 3-month build
What changes: Target-account selection, outreach, response handling, and meeting routing become a defined system rather than separate activities.
A named-facility account list gives the Pipeline Engine a defined target. We identify the right facilities based on what predicts real need, map the buying group inside each account, then build the outreach and routing system around them.
Facility-level account building
A named list of facilities that fit the agreed ICP, organized for account prioritization, buying-group sourcing, and outreach.
Buying-group sourcing and enrichment
Named contacts across the full group at each site — plant and maintenance managers, reliability and turnaround leads, engineering, and the procurement and EHS approvers who stall deals late.
ICP scoring and tiering
Accounts split into must-win, high-fit, and volume tiers, so your best targets get one-to-one treatment.
Multi-touch sequences
Email and LinkedIn written to real plant triggers — turnarounds, outages, compliance findings, capacity constraints — as technical notes from someone who has been on site.
Inbox triage and meeting routing
Daily response handling, objection resolution, and qualified meetings booked with context attached.
Layer 3 · Output
Revenue Process // +$20,000 · 2-month build
What changes: The team follows a defined path from first contact to signed award, with clear decisions, owners, and handoffs at each stage.
Deal Process Mapping
Stage criteria; sales → estimating → operations handoffs; qualification and proposal standards; weekly pipeline review; keep/change/add tool recommendation.
Enhanced Proposal Workflows
Prospect background briefs generated on engagement, plus dynamic proposal templates that keep pricing and claims consistent.
Optional · After the build
Engine Continuity // $10,000 / mo
What changes: The system keeps running without your team absorbing it. Campaign management, deliverability, and lead flow stay ours after the builds are complete. Data sourcing and tooling are included — during the build they pass through at cost; here they are in the number.
Commercial performance oversight
Monthly review of pipeline creation, conversion, account coverage, and emerging constraints – with clear recommendations on what changes next.
Account and market intelligence
Target accounts, buying groups, and decision-makers continuously refreshed and re-prioritized against fit, engagement, timing, and market triggers.
Campaign optimization
Messaging, sequencing, offers, and objection handling continuously refined against actual response data and market feedback.
Configure
Scope a build
What these builds do not include
Website rebuilds.
The Commercial Foundation covers technical remediation, messaging, and page-level positioning on your existing site. A new site is a separate scope.
Full collateral refresh.
We rebuild the primary templates — capability statement, proposal, and one-pager. Not the whole library.
Ongoing content production.
Case studies, whitepapers, and video sit with the Embedded Marketing Team, not here.
Third-party costs.
- Paid media, data tooling, and CRM licenses are yours directly or passed through at cost.
Anything outside this scope can be addressed separately. Clear boundaries upfront prevent scope drift later.
Fixed fee
Each layer is a fixed price against a fixed scope. No hourly billing.