02 · Single company
Embedded Marketing Team
For industrial companies that need a marketing function to direct and execute the work—not just a plan to hand over. This is the part a build cannot deliver: continuous content and demand production, and senior direction for marketing priorities and accountable execution week to week.
For industrial companies that need a marketing function to direct and execute the work—not just a plan to hand over. This is the part a build cannot deliver: continuous content and demand production, and senior direction for marketing priorities and accountable execution week to week.
What you get
An Embedded Marketing Team // $25,000 / mo
One point of accountability, one standard, no individual contributors for you to manage.
Marketing strategy and direction
Weekly leadership guidance on positioning, market priorities, campaign direction, brand consistency, and where marketing effort should go next.
Demand generation and market visibility
Targeted email and LinkedIn campaigns paired with technical SEO, AI search visibility, and conversion-focused web content.
Marketing operations and performance
Ongoing campaign infrastructure, automation, attribution, reporting, and optimization across the marketing stack.
Technical content and market-facing assets
Engineering-grade case studies, whitepapers, capability decks, landing pages, and campaign material built for technical buyers.
Monthly capacity
Scope boundaries
We cap at three clients so the team stays fast. That only works if the monthly scope is defined, so here it is.
- Two major assets per month - case study, whitepaper, capability deck, or equivalent
- One active outbound program across up to two ICP segments
- Web operations on your existing site — pages, updates, landing pages, and conversion improvements
- Core marketing systems under active management - campaign automation, reporting, and supporting infrastructure
Not included: website rebuilds, paid media spend, software licenses, trade show production, video, and PR. We can scope those separately when they make sense.
Scope moves as priorities move. Trading one asset for another in a given month is a conversation, not a change order.
What this replaces
The marketing capability a company normally builds in-house.
At fully loaded cost.
Fully loaded: salary, burden, benefits, tooling. Before recruiting time, ramp, or turnover – and the embedded team is working within weeks, not months.
Limited to 3 active clients
Capacity and terms
Term
Four-month initial term, then month to month.
Ramp
Content and campaigns in production within 14 days of signing—or the first two weeks are free.
Accountability
Scope
Defined monthly, adjusted by conversation.
